Vizuara Books · how every post looks and cycles

One book a week, turned into a month of content.

Every week ATLAS names one featured book. INKWELL draws three assets from that book's own figures, and those same assets get reused across LinkedIn, X, YouTube, and email, each with its own framing and its own rotation. No watercolor, no stock art, no emojis. This page shows every channel and exactly how it cycles.

00

The engine: one source, many channels

ATLAS picks · INKWELL builds · HERALD posts
1 featured book
ATLAS picks it Sunday
3 reusable assets from its real figures
editorial poster page-flip GIF + MP4 framed figures
reused across
LinkedInXYouTubeEmail
42 books, so this runs about 10 months before a single book repeats, and new books keep extending it. The poster and GIF you see below were both built from Build an LLM from Scratch. Everything downstream is the same six figures, reframed.
01

LinkedIn

by INKWELL + HERALD · deep-launch format
Week 1 · Mon
Book post · POSTER
deep format copy + editorial poster
Week 2 · Mon
Book post · FLIP MP4
deep format copy + page-flip video
Every Fri
Figure Friday
short teaching post, one real figure
Alt Fri
Build in public
real numbers, founder voice
The marquee cycles poster then flip video, week by week. A bare single figure is never the marquee (you disliked that); bare figures are only for the short Figure-Friday post.
R
Raj Dandekar
Co-founder, Vizuara AI Labs · MIT PhD
Vizuara Books just published a new book: "Build an LLM from Scratch". Every step, from raw text to a working GPT, is a hand-drawn figure. books.vizuara.ai/book/build-llm-from-scratch This one took a long time. It grew out of my Building LLMs from Scratch video series, and it ended up with 115 figures. I redrew the attention chapter a few times before the matrix shapes lined up cleanly with the code. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤 𝐜𝐨𝐯𝐞𝐫𝐬: - Tokenization and embeddings, drawn as matrices you can trace - Attention, worked out shape by shape: a 512 by 64 query meets a 64 by 512 key transpose - The full transformer block: six matrix multiplications, assembled into GPT-2 - Pretraining, then finetuning for classification and for instructions Right now the whole Vizuara Books shelf is free for a month, no card. This book and 41 others. If this helps someone learning LLMs, a repost goes a long way. books.vizuara.ai/book/build-llm-from-scratch
◆ VISUAL: editorial poster
poster
Like · Comment · Repost · Send
Week 1 marquee. Deep format: event line + link early, honest effort line, bold coverage bullets, repost ask, link again. Poster attached.
R
Raj Dandekar
Co-founder, Vizuara AI Labs · MIT PhD
Here is one chapter of "Build an LLM from Scratch", flipped through in a few seconds. Six figures, from the bird's-eye view of a GPT down to how the transformer block is put together. Every book on Vizuara Books is drawn this way. books.vizuara.ai/book/build-llm-from-scratch 𝐈𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐢𝐬 𝐜𝐡𝐚𝐩𝐭𝐞𝐫: - Why generation is memory bound, not compute bound - The causal mask, drawn before any code - Shape in equals shape out, which is why blocks stack The whole shelf is free for a month right now, no card. If you know someone learning this, a repost helps them find it. books.vizuara.ai/book/build-llm-from-scratch
◆ VISUAL: page-flip video (MP4)
flip gif
Like · Comment · Repost · Send
Week 2 marquee. Same book, same deep format, but the visual is the page-flip (posted as MP4 since LinkedIn does not animate GIFs).
02

Email (Brevo)

by COURIER · finalized master template
Mon
Book spotlight
EM-2 · featured book + poster + one figure
Thu
Feature spotlight
EM-4 · one product feature, real screenshot
Fri
The Shelf Weekly
EM-3 · what shipped + most-read + figure
always-on
Lifecycle
welcome, streak, abandon, win-back
Emails cycle book spotlight and feature spotlight so the list hears about both the shelf and the product. Feature rotation, one per cycle: avatars → streaks → badges → referral → Kindle → explain-like-I'm-5 → reviews → audiobooks, then loop.
The live master template (scroll it): book spotlight, finalized, with the review strip and Dr. Raj Dandekar sign-off. No emojis.
The three that cycle (same template, different content type):
EM-2 · Monday · BOOK SPOTLIGHT
Book of the week
A transformer block is six matrix multiplications. We drew all six.
One idea taught with real shapes, one framed figure, then the free-chapter button.
Read it free for a month →
EM-4 · Thursday · FEATURE SPOTLIGHT
New in the reader
Pick a reading avatar, keep your streak alive.
Cascade rule: the email shows the REAL feature UI as a framed screenshot, never words alone.
[ real screenshot: avatar picker grid ]
Class C · captured from the live app
Choose your avatar →
EM-3 · Friday · THE SHELF WEEKLY
This week on the shelf
What shipped, the most-read book, and one figure worth your Friday.
Digest sections pulled from CHANGELOG + PostHog. Skip any empty section, never pad.
Open the shelf →
03

X (Twitter)

by INKWELL + HERALD · via Typefully
Tue + Thu
Chapter thread
8-12 tweets, real figures on 3+
Daily 21:00
Figure drop
one figure + one factual line
Book week
Poster + GIF
the same poster and flip, reused native
launch
Come-say-hi
PH + free-month announcements
V
Vizuara Books @vizuara · 1/5
Everyone says "attention is all you need". Almost nobody can draw what attention actually does. We drew it, step by step.
V
Vizuara Books @vizuara · 2/5
A 512 by 64 query matrix meets a 64 by 512 key transpose. The 512 by 512 result is the attention map printed in every paper.
V
Vizuara Books @vizuara · 5/5
That is 6 matrix multiplications, drawn instead of described. The whole shelf is free for a month right now: books.vizuara.ai/book/build-llm-from-scratch
V
Vizuara Books @vizuara · figure drop
This one grid is all of self-attention. Rows are tokens asking, columns are tokens answering.
the same POSTER, reused native on X
X reuses the week's assets: the thread carries individual figures, the daily drop carries one figure, and on book weeks the poster and the flip GIF are posted natively. Nothing is regenerated for X.
04

YouTube

by INKWELL + HERALD · Data API uploads
Wed 17:00
Book trailer
45-60s Remotion film, poster-style thumbnail
Wed + Sat
Figure short
the flip GIF turned into a 9:16 short
Tue + Fri
Community post
one figure + a question + link
ongoing
Description audit
book link into 20 old videos/day
0:52
V
A transformer block, drawn line by line | Build an LLM from Scratch
Vizuara · 4.2K views · 2 days ago
Trailer thumbnail, redone. Editorial style: a real figure on cream with a serif title, the burnt-orange rule, and the logo. The watercolor version is gone.
0:38
V
How attention is actually built #shorts
Vizuara · 11K views · 1 day ago
Short. The same page-flip becomes a vertical short (9:16), ElevenLabs voice over the frames. Community posts reuse single figures. Every description carries the book's free-chapter link.
05

Video

by INKWELL + HERALD · Remotion + ElevenLabs
L-day
Launch film
~88s, already built
Wed weekly
Book trailer
45-60s, the featured book
Wed + Sat
Figure short
9:16 Remotion one-figure short
Monthly
Deep-dive
5-15 min, one topic, a real result
One distribution rule: YouTube is home, then the same file goes out natively everywhere. Native video beats a YouTube link on LinkedIn and X, and email cannot embed video, so email links the watch page with a play-button poster.
1 video
from INKWELL
YouTube
home · SEO · watch time
LinkedIn
native MP4
X
native
Brevo
poster + play → watch page
Every share link is UTM-tagged so the scoreboard below can trace a signup back to the exact video. Remotion renders in code from our real assets at no per-clip cost, parametric across all 42 books; the only video spend is ElevenLabs voiceover (voice: Jeevan), logged to finance.
06

The feedback loop

PULSE + ATLAS · PostHog is the join
1
Content goes out, UTM-tagged. Every LinkedIn/X/YouTube/email link carries utm_source, utm_medium (post/video/short/trailer/campaign), utm_campaign (book or feature).
2
PostHog captures the journey. visit → signup → chapter_finished (activation) → during free-month, day-31 checkout. Attributed back to the first-touch UTM.
3
PULSE joins reach + outcome into the Monday scoreboard. Per post and video: reach (LinkedIn impressions, YouTube views + retention, X impressions, email open/click) · clicks · signups attributed · activation rate · cost. Ranked by signups-per-post. Top 3 and bottom 3 called out with the pattern.
4
ATLAS decides next week from the scoreboard. Which book to feature, which format won (poster vs flip vs trailer vs short), which topic, which channel to lean into.
5
INKWELL + HERALD make more of what converted, less of what did not. The loop closes and compounds toward the revenue target.
Ratings feed the same loop. Per-chapter star ratings (a real build, not shipped yet) tell us which chapters land. High-rated books get marketed harder; low-rated chapters become fix-it issues; reviews become proof posts and homepage social proof. Reader response steers both what we market and what we fix.
Honest status on ratings (Raj asked): the book pages show stars today, but they are SEEDED placeholder data, and rating submission is not yet persisted. There is no per-chapter star rating in the reader yet (the chapter footer has a heart + comments only). Building real per-chapter ratings + persisted reviews is FORGE roadmap item #1, because the whole feedback loop and the social proof depend on it.
Made from: growth/STYLE.md (visual + voice law, now zero-emoji) and the INKWELL / COURIER / HERALD skill files. Poster, GIF, thumbnail, and email were all rendered from real figures in bundles/build-llm-from-scratch.
The cycles in one line: LinkedIn marquee alternates poster / flip video · Email rotates book / feature / digest · X reuses figures + poster + GIF · YouTube = trailer + short (flip) + community, all from the same weekly book.
Nothing is posted. Tell me what to change and I iterate: copy, which figures, the feature rotation order, the thumbnail title.