Vizuara Books · how the growth engine works
An eight-agent team that runs the marketing and product loop for us.
Eight AI agents, each with its own skill file, hand work to each other on a fixed schedule. They market the books, watch what works, feed it back, and improve the product, mostly on their own. A human approves anything that goes out or spends money. Click any agent below to see its skill file and the real work it produces.
The single goal
$1,000,000 in annual recurring revenue.
About 2,100 paying subscribers. We start with a 294k-contact list (about 20k active), a 213k-subscriber YouTube channel, 42 illustrated books, and a working reader with payments. Month one is not about revenue: get people in, hook them, maximize reading and interaction, and collect ratings and reviews. Everything is free for the first month. Revenue starts month two, and the loops compound from there.
01
The relay: how the baton passes
click an avatarReaders
+ product
+ product
every action becomes data
One book a week, around the ring.
ATLAS picks the book, INKWELL draws the content, HERALD and COURIER publish it, readers act, FORGE fixes and ships, PULSE and LEDGER measure, and ATLAS decides again. The baton never stops. SCOUT feeds new people in from the outside.
Sunday: ATLAS plans
Sat: INKWELL builds
daily: publish + measure
Wed: FORGE ships
Each agent runs from its own skill file in the repo. Click any avatar to read it and see the exact output that agent produces.
02
The eight agents, and the human
click a card
Raj, the human
Approves anything going to more than 500 people, every public post, any spend, and code merges. About 10 minutes a day plus 30 minutes on Sunday. Everything else runs without him.
03
Launch day, hour by hour
Night before
Raj approves the launch pack. YouTube, X, and the email sender are connected. INKWELL, HERALD
10:00
Launch email to the 19,500 most engaged contacts: 42 illustrated AI books, free for a month. COURIER
10:30
LinkedIn launch post from Raj's profile, with the editorial poster. HERALD
11:00
Launch film on YouTube, native on LinkedIn and X, community post to 213k subscribers. HERALD
19:30
X launch thread, one chapter drawn out step by step. HERALD
20:00
Cross-sell gift: existing customers and course students get free access, so we start with warm readers. COURIER
All day
PULSE reports hourly, every signup enters the welcome flow, LEDGER counts the first numbers. PULSE, COURIER, LEDGER
Day one goal: maximum signups and first chapters read, not revenue. Everything is free for a month; we fill the funnel and start the habit.
04
What happens every week
| Day | What goes out | Who |
|---|---|---|
| Sun | ATLAS writes the plan and picks the book. Raj approves next week's content pack. | ATLAS, Raj |
| Mon | Book-spotlight email. LinkedIn book post (poster one week, flip video the next). Content scoreboard. | COURIER, HERALD, PULSE |
| Tue | LinkedIn carousel. X chapter thread. Reactivation batch to 5k cold contacts. New B2B leads. | HERALD, COURIER, SCOUT |
| Wed | FORGE ships the week's fixes. Book trailer (YouTube + LinkedIn + X). First short. Ship-it post. | FORGE, INKWELL, HERALD |
| Thu | Feature-spotlight email (shows a real product feature). X thread. | COURIER, HERALD |
| Fri | Figure-of-the-week post. The Shelf Weekly digest. PULSE finds the biggest drop-off and hands FORGE a fix. | HERALD, COURIER, PULSE |
| Sat | INKWELL builds the entire next week from the new book's figures. Second short. Reactivation batch two. | INKWELL, COURIER |
Weekly output: about 5 LinkedIn posts, 2 threads, 7 figure drops, 1 trailer, 2 shorts, 4 emails, 2 reactivation batches, 50 outbound leads, drafted by agents, approved by Raj in two short sittings.
05
What happens every month
Close the books
LEDGER writes the monthly revenue and retention report: new subs, churn, plan mix, and whether we hit the month's target.
A bigger swing
One deep-dive video and one set-piece: month one is the Product Hunt launch; later, each new book release is its own mini-launch.
Review the strategy
ATLAS looks at the whole month. If a channel underperforms badly, it proposes a change for Raj to approve.
Harvest reviews
A month of readers is a month of ratings. These become social proof on the site, proof posts, and the signal for which books to push.
06
How this adds up to a million
Launch wk
25
free month on
Month 1
160
list + referral
Post-PH
260
$10.5k MRR
Month 3
550
SEO + teams
Month 6
1,050
$42k MRR
Month 12
2,100
$1M ARR
The logic in three lines.
- Fill the top: the free month converts the warm list and pulls new people from YouTube, LinkedIn, X, SEO, and referrals.
- Keep them: streaks, ratings, new books weekly, and the reading habit turn free users into paying ones and hold churn down.
- Compound: every week the scoreboard says what worked, and we do more of it. New books and features are new marketing, forever.
If any month misses badly, ATLAS does not hide it: the plan proposes what to change. The target is checked every week.
This is the team explainer. The full operating manual is GROWTH_ENGINE_OPS.md, the visual and voice rules are STYLE.md and VOICE.md, and each agent's exact instructions are its SKILL file in the repo (shown when you click an agent). Everything an agent makes is drafted, queued, and approved before it goes out or spends money.